Why this webinar matters now
In an age where users might not even be human, stories still move us. But the way we design them, and who we design for, has changed. Join Anna Dahlström for this free live webinar, where she explores how traditional storytelling tools are more relevant than ever when designing modern products, services, and experiences shaped by AI. Drawing from her popular Tech Fast talk, Anna will take you on a journey through classical story structures, emotional arcs, and how we can now apply them not just to human user, but to journeys that involve AI agents, and sentient-seeming services. Whether you’re a designer, product lead, or just curious about how to create better experiences in this new era, this session will help you see storytelling with fresh eyes—and walk away with practical tools to apply right away.
What you'll learn
How to apply story structure to product and service journeys
Learn how Aristotle’s three-act structure, character arcs, and dramatic questions can be used to uncover blockers, design emotional flows, and guide user action.
Why storytelling still matters when AI takes the lead
Discover why it’s more important than ever to define the right plot and characters—especially when the user is no longer just human.
What the “new normal” of AI-assisted experiences means for design
Understand the shift from traditional flows to agentic AI handovers, and what it means for your product journeys.
To every great story there’s a bit of magic involved, and so there is for products and services that just work, delivering the right content, answers, interactions, and notifications at just the right time, on the right device, and to the right user.
Drawing on tried and tested storytelling principles from film and fiction and applying them to the context of UX, product, and business, this webinar explores how we can use storytelling to instil that bit of magic in the products and services we create – especially in an era where AI is making the once impossible feel natural and deeply personalised. In this free webinar, Anna shares why storytelling and AI go hand in hand, and how it can provide practical frameworks for building better, more trustworthy and ethical experiences that move users into action and result in healthier bottom lines for the business.
Who it's for
UX and product designers who want to use storytelling to build more trustworthy, ethical experiences that drive action, support business outcomes, and integrate AI in the right ways
UX and Service Designers looking to map journeys that account for emotion, narrative, and emerging AI touchpoints
Product people who need better ways to align teams, clarify direction, and create more meaningful outcomes
Those in startups or tech trying to cut through the noise and build products people actually connect with
Meet the speaker
Anna Dahlström
UX designer & founder of UX Fika
Anna Dahlström is a strategic UX and storytelling consultant and author of Storytelling in Design (O’Reilly). With 24+ years of experience across startups, global brands, and agencies, she helps organisations and teams break down silos, solve the right problems, and create cohesive, human-centred products and services, as well as apply the power of storytelling to confidently present work, influence stakeholders, and drive action. Anna is a seasoned speaker and have given talks and workshops at events including SXSW, UX London, and Web Summit. She’s also the founder of UX Fika and host of The UX Fika Podcast and a mum of two.
Sign up to join the session (or get the replay)
If you’ve ever wondered how storytelling fits into today’s AI-shaped world of product and UX, you’re not alone. This webinar is your chance to pause, zoom out, and see how story structures, characters, and emotional journeys still anchor the way we design, and how they help us make sense of where AI fits in and the role it plays. Whether you join live or catch the replay, you’ll leave with practical ways to rethink what you’re building, who it’s for, and how to make the journey not just work—but resonate.
Get the link to join the live webinar + access to the replay after