Learn how to create and run meeting and give presentations that gets your message across, keeps your audience engaged, and leads to the outcome you're after.
Understand your audience, how to adapt your message, and increase your influence in meetings and presentations, all whilst also building the relationships that matter.
Gain tools to confidently lead meetings and give presentations, handle questions and objections, and sell your work — or the work you want to do — more effectively.
Have you ever given a presentation, or held a meeting at work that didn't turn out the way you wanted it to?
Perhaps someone interrupted you early on and derailed the rest of the meeting, or changed the scope and direction resulting in that you didn't get to present your recommendations, or your full work? Or perhaps you know that you lack a good structure and framework that will make you feel confident and in control, no matter the meeting, what you present, who you present to, and how tricky they may be. If that sounds familiar, this course is for you.
Why You Should Sign Up
Change how you create & give presentations
You’ll learn how to define the story you need to tell, shape it for your audience and outcome, and present it with clarity. Everything we cover you can apply the very same day.
Show up with confidence & secure buy-in
You’ll know how to explain your work so it lands, handle interruptions and pushback without losing focus, and guide conversations toward the outcomes you need.
Make progress on your real work as you learn
Each exercise is built for your own upcoming meetings and presentations, so you’ll prepare for real situations while building lasting skills.
Optional 6-week guided walkthrough
Sometimes it's more fun and easier to commit when you go on the journey with others. That's why we're offering a guided walkthrough with weekly emails and support in our community to help and nudge you along. Perfect if you need accountability — and only available for this cohort starting 29 September. It's completely optional and you'll have full access to the course on the launch day, 29 September.
$199.00
Module 1: The Role of Storytelling in the Workplace in the Age of AI
Understand the concept of purposeful storytelling and why it matters in the context of presentations, meetings, and work in the age of AI. // Week 1: 29 Sep - 5 Oct
Module 2: Applying Narrative Structure To Meetings & Presentations
Learn why narrative structure matters, how to apply it in a quick and easy way, as well as how to use different ones based on the outcome you're after. // Week 2: 6 - 12 Oct
Module 3: Working With Characters & Your Audience
Identify what matters to your audience, who plays a part — and what part they play — and how to leverage this in your presentations and meetings in order to get your message across. // Week 3: 13 - 19 Oct
Module 4: How To Tell & Adapt Your Story To Your Audience
Learn why adapting how you present matters, how and when to do it, as well as who to tailor your presentation to in a room full of different people. // Week 4: 20 - 19 Oct
Module 5: The Secret Tricks of Great Storytellers
Sometimes things don't go as planned. Learn how to manage tricky stakeholders and situations, as well as simple methods and tools to bring your meeting or presentation back on track. // Week 5: 27 Oct - 2 Nov
Module 6: Round Up & Connecting The Dots
In the last module we dive deeper into the practical application and connect the dots of everything we've covered. Just like you need to do in successful meetings and presentations. // Week 6: 3 - 9 Nov
The time to master storytelling in the workplace is now
AI has raised the floor. Polished decks and outputs are everywhere. But only you can tell the story, lead conversations, handle the room, and earn trust. What makes the difference and sets you apart is how you: • Step in front of the work • Connect and tell the story behind it • Adapt on the fly when questions or objections come • Create the trust that moves decisions forward That’s where storytelling becomes your advantage. And that's where this course comes in.
What you'll learn
Drawing on tried and tested storytelling principles and methods from film, fiction and the greatest presenters, and applying them to a work context, this course gives a practical framework that you can apply the very same day. Coming out of this hands-on course you’ll:
Learn How to Leverage Storytelling In the Workplace
From what usually goes wrong to how to do it right, you'll know just how powerful storytelling is, and where to apply it at work in the age of AI.
Know How To Apply the 3 Key Pillars of Purposeful Storytelling
Once you know them, it'll change how you approach creating and giving meetings and presentations, and how you show up.
Have Tools & Framework That You Can Apply The Same Day
They are simple and straightforward and can be applied to all your upcoming meetings and presentations, as well as your work in general.
You'll also get these free resources
Templates, workbooks & additional resources
For each module of the course you'll get templates and workbooks that you can use to work through the exercises. We've also included a wealth of additional resources, from links to articles, videos (by others), posts, and podcasts, to AI tools and prompts that will help your meetings and presentations going forward.
Access to support & guided walkthrough
We know that you'll have questions under ways so for 6 weeks only — starting 29 September — we'll do a guided walkthrough over email. You'll also have access to our community and a private group for support. Any questions, just email us at [email protected].
A copy of Anna's book 'Storytelling In Design' (value $49.99)
As soon as you purchase this course you can add your details and a copy of Anna's book will be sent to you for free (via Amazon).
In the age of AI, your ability to tell the story is what sets you apart.
AI can write and build decks, create various deliverables, as well as surface insights in minutes. But it can’t walk into the room, explain the 'why' behind the work, read and adapt to the reactions of the people in the meeting, or inspire confidence in the decisions that follow. That part is up to you. This course teaches you how to confidently present the work you’ve done — or want to do — so you get the buy-in you need, when it matters most.
$199.00
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This Course Is For You If:
You run meetings, present work, & need to get buy-in from team members, clients or leaders
Whether you're a designer or not doesn't matter. Being able to present the work you've done or want to do, and how to go about that in an effective way, follows the same principles. If you lead conversations in meetings, presentations, or a team, then this course if for you.
You've thought "That could have gone better" after a meeting or presentation
The reasons for that can be many, the details of it too. We've been there and know the frustration, and the implications. We also know what works and have seen first hand just how powerful the methods and frameworks this course teaches you are in turning things around.
You're unsure or worried about the impact of AI on your role, and the process/ workflow
What lies ahead is uncertain. No one knows what will happen and neither do we. But, "the human aspect", being able to connect things, tell the stories around the work that needs to be done, or has been done —by AI and/ or humans — and confidently being able to lead conversations that help drive decisions, those are skills AI can't replace, at not least for a long time. That's what this course focuses on and we hope it'll make you feel more in control too.
Meet Anna, Your Instructor
Anna is a UX design leader, storytelling consultant, and author of Storytelling in Design (O’Reilly). With 24+ years of experience across startups, global brands, and agencies — mostly with low UX maturity — Anna helps teams confidently present work, influence stakeholders, and drive action. She’s also a seasoned speaker, having led workshops and given talks at SXSW, UX London, Web Summit, and more.
Frequently Asked Questions
What's the format of the course & when is it available?
This is a self-paced online course that you can start and finish when you like. The course will be available in full on 29 September and that's also when we start the next cohort of an optional 6 week walk-through. As part of the walk-through we'll guide you through each of the 6 modules week by week and nudge you along via email as well and provide support in our community. The course itself mixes theory with practice. There are 6 modules all together, each one structured in the same way. The main theory lessons are all video based, with transcripts of course.
Are there any exercises to work through?
Yes, lots. For each module, there are downloadable workbooks and Miro boards that cover the exercises and provide templates that you can use for your own work the very same day. Each of the exercises are based on that you work through them with your own specific scenarios, meetings, and presentations in mind. That way you get the most out of this course.
If I'm not happy, can I get a refund?
If that is the case, and if you have completed less than 30% of the course, and it's within 30 calendar days of you starting it, then we'll offer you a full refund. Just email us at [email protected].
Ready To Present With Confidence & Master The One Skill AI Can't Replace?
The difference isn’t in the slides — it’s in the story and the storyteller. Make sure that’s you.
$199.00