Learn how to create and deliver better presentations, manage interruptions, and keep your audience engaged.
Understand your audience, adapt your message, and increase your influence in meetings and presentations.
Gain tools to confidently lead meetings, handle questions and objections, and sell your ideas effectively.

Why You Should Sign Up
You'll learn to master presentations & meetings by applying the 3 key pillars
During this masterclass, you'll learn the three key pillars that lay at the heart of creating and delivering impactful presentations that move people into action.
You'll transform the way you approach, create & give presentations & meetings
What we'll work through together will change how you approach, create, and give presentations going forwards. Everything we cover you can apply the very same day.
You can work on your actual upcoming presentations & meetings for all the exercises
That means, if you have a big presentation or meeting coming up, this masterclass will help you do the work you need to do to both create the presentation, and prepare for giving it.
AI might be able to create our presentations but we still need to give them in a way that engages the people we present to.
This masterclass teaches you how. We'll teach you the frameworks and methods to go from frustrating and less successful presentations and meetings to being a confident presenter that's in control and achieves the outcome you're after. The masterclass is taught my Anna Dahlström, a UX design leader with more than 20 years experience and the author of 'Storytelling in Design' (O'Reilly).
Limited time offer - $100 off + 2 live Q&A sessions over Zoom
Sometimes it's easier and more fun when you learn with others. That's why, starting 29 April we'll kick off a guided walkthrough of the masterclass with weekly emails and support to help you along, as well as two live Q&As over Zoom (29 April and 5 June at 4-5 pm CEST). It's completely optional and you'll have full access to the masterclass as soon as you enroll. Either way, with code 'April' you get $100 off.
$299.00
Week 1 (29 April) - Intro & Module 1: Understanding Purposeful Storytelling + live Q&A Tuesday 29 April 4-5pm CEST
Week 2 (6 May) - Module 2: Using Narrative Structure To Define Your Presentations
Week 3 (13 May) - Module 3: Working With Characters & Your Audience
Week 4 (20 May) - Module 4: How To Tell & Adapt Your Story To Your Audience
Week 5 (27 May) - Module 5: The Secret Tricks of Great Storytellers
Week 6 (03 June) - Module 6: Round Up + live Q&A Thursday 5 June 4-5pm CEST

You'll also get these free resources
Templates & worksheets
For each part of the masterclass you'll get templates and worksheets that you can use to work through the exercises but also ensuring you have something to come back to going forward.
Access to support & live Q&A (limited time)
We know that you'll have questions under ways so for 6 weeks only, we'll do a guided walkthrough and host two live Q&As over Zoom. You'll also have access to our community and a private group for support.
A copy of Anna's book 'Storytelling In Design' (value $49.99)
As soon as you purchase this masterclass you can add your details and a copy of Anna's book will be sent to you for free (via Amazon).
Who this masterclass is for
This masterclass is designed for anyone who gives presentations and runs meetings. It's aimed at those at a mid to senior level and will teach you practical frameworks and methods to improve your presentation skills, engage your audience, and get buy-in for the work you've done or want to do. Whatever that might be.
Course Curriculum
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1
Welcome to Mastering Presentations with Purposeful Storytelling!
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A message from your instructor
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Next steps
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Onboarding questions
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Get your free copy of 'Storytelling in Design'
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All set
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Before we get started
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2
1. Understanding Purposeful Storytelling
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1.1 The Power of Purposeful Storytelling
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1.2 Purposeful Storytelling for Presentations & Meetings
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Quiz 1: Understanding Purposeful Storytelling
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Exercise 1: Defining The Purpose of Past Meetings & Presentations
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Exercise 2: Defining The Purpose of Your Upcoming Meetings & Presentations
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3
2. Using Narrative Structure To Define Your Presentations
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2.1 How Narrative Structure Saved My Book
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2.2 Understanding Narrative Structure
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2.3 Applying Narrative Structure to Meetings & Presentations
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Quiz 2: Using Narrative Structure To Define Your Story
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Exercise 3: Review The Narrative Structure of a Meeting or Presentation
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Exercise 4: Define The Narrative Structure of an Upcoming Meeting or Presentation
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4
3. Working With Characters & Your Audience
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3.1 Understanding Characters & Your Audience
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3.2 Applying Characters & Audience To Meetings & Presentations
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Quiz 3: Working With Characters & Your Audience
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Exercise 4: Identifying Who Plays a Part in Your Presentations
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Exercise 5: Getting to Know Those That Play a Part
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5
4. How To Tell & Adapt Your Story To Your Audience
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4.1 Understanding How To Tell & Adapt Your Presentation
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4.2 How To Tell & Adapt Your Presentation Story
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4.3 Bonus: How To Improve The Visual Presentation
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4.4 Bonus: How To Define A Visual Presentation Structure
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Quiz 4: How To Tell & Adapt Your Story To Your Audience
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Exercise 6: Identifying What Matters To Your Audience
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Exercise 7: Identifying Who To Aim Your Presentation At
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Exercise 8: Adapting The Narrative Structure of Your Presentation
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Exercise 9: Defining The Visual Narrative Structure of Your Presentation
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6
5. The Secrets Tricks of Great Storytellers
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5.1 Understanding The Secret Tricks of Great Storytellers
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Exercise 9: Building Your Toolbox of Tricks
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7
6. Round Up
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Feedback
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Add Your Testimonial
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Ready to Master Presentations?
Enroll now and start transforming your presentation skills today.
$299.00